Ahaan Misra
Jul 4, 2024
🚀 AI Replaces Humans in Market Research?! 🤖
Evidenza, a New York-based AI startup, is turning the market research world on its head by making it faster, cheaper, and more efficient.
What's Evidenza? Evidenza is an AI-powered research firm, less than a year old, boasting over $1 million in revenue. With clients like EY and ServiceNow, they are quickly proving their value in the industry.
What Did They Do? Evidenza created a platform that uses large language models to generate digital personas for market research. These AI personas can mimic various demographics, such as CTOs or mothers, and answer questions continuously, providing detailed insights in hours rather than months. This method eliminates the need for traditional, time-consuming, and expensive focus groups and surveys.
How Does It Help Startups?
Speed: AI-driven research delivers results in hours, perfect for startups needing quick, reliable data to make fast decisions.
Cost-Efficiency: By reducing the need for traditional focus groups and surveys, startups save significant costs.
Accuracy: Evidenza's platform provides highly accurate data, as demonstrated by a 95% correlation with traditional survey results in tests conducted by EY.
Evidenza’s innovative approach makes high-quality market research accessible to startups, offering them a powerful tool to stay competitive and make data-driven decisions efficiently.